The pictures on the devicewire website were provided by HTC's marketing department and are correct, the official UK retail device we sell has a silver panel around the dial control, and a darker surround for the screen.
The HTC website shows the Cruise as having the same lighter shaded panel colour extended to surround the screen as well. This uniform design was used in both the pre-production sample designs we had a few months back, as well as being held and used in the the European, but not UK, version of the device.
So, in summary, the HTC webiste shows the non-UK version of the phone, the Devicewire pictures show you the UK retail product you will find in the box.
Regards
Ivan